Your focus group
on speed dial
Upload your ads, landing pages, or videos. Get feedback from AI personas called Virtual Voices in minutes — not weeks.
How it works
Five steps. Most of them are just clicking things.
Upload
Ads, landing pages, emails, videos, docs, URLs
Pick a test
Quick Check, Deep Analysis, or Focus Group
Choose voices
Search 10,000+ Virtual Voices by any criteria
Set criteria
Grab a Testing Kit or pick individual criteria
Get results
Scores, feedback, priority fixes — in minutes
Ready to see what your audience thinks?
Upload your content and get feedback before your next meeting.
Three ways to test
Numbers, expert critique, or group discussion. Pick one — or run all three.
Quick Check
The scorecard
Each Virtual Voice scores your content against the criteria you pick. You get a Signal Strength score (0–100) per metric and a clear verdict: Ready, Needs Tweaks, Needs Work, or Concerns.
Best for:
- Go/no-go decisions before launch
- A/B comparisons (“which headline wins?”)
- Scoring against specific benchmarks
Deep Analysis
The expert critique
AI examines your creative from four business lenses — advertiser, marketer, brand, and technical. No voices needed. You skip straight to expert-level insights.
Best for:
- Understanding what your content communicates
- Auditing against brand strategy
- Getting expert critique without assembling experts
Focus Group
The group discussion
Virtual Voices discuss your content as a group — sharing reactions, opinions, and disagreements. You get standout quotes, consensus points, and the moments where voices split.
Best for:
- Hearing gut reactions and emotional responses
- Learning why an audience responds a certain way
- Surfacing perspectives you didn’t expect
Note: Requires a Research Brief — your testing objective and context that shapes the discussion.
Signal Strength scores at a glance
Virtual Voices
Your test panel — 10,000+ AI personas with real-world profiles.
10,000+ voices, each with opinions they won't keep to themselves. Every Virtual Voice has a unique demographic profile, so it responds the way a real person with that background would.
In a Quick Check, voices score your content. In a Focus Group, they discuss it. Either way, they're your test panel — just without the stale conference room.
Search in plain language
Be as specific as your targeting strategy:
Where to go
Quick links to every part of Chorus.
Going deeper
Reference material for when you need the details.