Question 1

What is Chorus?

Accepted Answer

Chorus is an AI Creative Testing Platform that provides instant feedback on your creative content using AI-powered Virtual Voices. Think of it as a focus group on speed dial - you can test ads, landing pages, videos, and other content in minutes instead of weeks.

Question 2

How fast can I get results from Chorus?

Accepted Answer

Results are typically delivered in 3-5 minutes, compared to weeks or months with traditional focus groups. You upload your content, select your Virtual Voices, choose a Testing Kit, and receive detailed feedback almost instantly.

Question 3

What types of content can I test with Chorus?

Accepted Answer

You can test images (JPG, PNG), videos (MP4), documents (PDF, DOC), text content, and URLs (including YouTube links). This includes ads, landing pages, email campaigns, social media posts, educational materials, and more.

Question 4

What are Virtual Voices in Chorus?

Accepted Answer

Virtual Voices are AI-powered personas that represent diverse audience segments. Each Voice has a unique perspective based on demographics, interests, and values. They provide unbiased, consistent feedback from perspectives matching your target audience.

Question 5

What is Signal Strength in Chorus?

Accepted Answer

Signal Strength is Chorus's scoring system that indicates how well your content resonates with Virtual Voices. It's displayed as an animated meter with a score, helping you quickly understand content effectiveness at a glance.

Question 6

What are Testing Kits in Chorus?

Accepted Answer

Testing Kits are pre-configured evaluation frameworks optimized for specific use cases like ad effectiveness, brand perception, or educational clarity. Each Kit contains criteria that Virtual Voices use to evaluate your content.

Question 7

How is Chorus different from traditional focus groups?

Accepted Answer

Traditional focus groups take weeks to organize, cost thousands of dollars, and can suffer from groupthink bias. Chorus delivers results in minutes, costs a fraction of the price, and provides consistent, unbiased feedback from AI-powered Virtual Voices that don't influence each other.

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